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With a renovated stand and almost 5 times larger than last year, Embelleze Portugal once again surprised visitors to Expocosmética 2017, which took place between the 22nd and 24th of April. Highlight for news in the domestic and professional sector, interaction with customers, professionals and bloggers, live hair care demonstrations, hobbies, gifts and entertainment with a very Brazilian touch that was felt throughout the fair!
In addition to receiving hundreds of customers, professionals and national distributors, Embelleze Portugal managed to attract new customers and establish new partnerships, thus expanding its presence in Portugal and the number of points of sale available from north to south of the country. The company also consolidated its network of Embelleze ambassador bloggers, to whom it offered an exclusive kit and dedicated a very special space during the fair.
The stand was divided into two large areas for the dissemination and the most recent launches of the two major brands of the moment: Novex, the hair care line for domestic use; and Nutrisalon, Embelleze's professional line, aimed at beauty salons and hairdressers.
The hair analyzes and live demonstrations also delighted the visitors, who were thus able to benefit from the most diverse and innovative hair care products, including the Nutrisalon progressive straightening based on the exclusive LissRepairSystem.
There was also time to present all visitors and customers with the most varied surprise gifts, a lucky wheel full of prizes, a super competition Instagram with 12 Novex kits and a lot of Brazilian musical entertainment.
Embelleze Portugal promises to continue to innovate in the hair care sector and win the hearts of women at Expocosmética 2018! Until then, here is the photographic record of some of the best moments of this year's edition HERE.