Because all children have the right to dream and be happy, Embelleze Portugal joined APLAS - Associação Princesa Leonor - Accepts and Smiles with a Solidarity Kit consisting of shampoo and conditioner Novex Bamboo Shoot. For each kit sold, €2 is donated to all children and young people with cancer, as well as their families. Embelleze Portugal, a company of Brazilian origin present in more than 45 countries and known for transforming women's lives through the affirmation of the identity and beauty of their hair, joined APPLAS, within the scope of its activity and under the responsibility policy. society, in order to help the Princess Leonor Association in the pursuit of its noble mission. Embelleze Portugal therefore undertakes to support APLAS, contributing with a fundraising campaign, through the Princess Leonor Solidarity Kit, composed of Novex Broto de Bambu shampoo and conditioner. For each kit sold, €2 reverts to APLAS. "It is a great privilege for us to be able to help APLAS - Associação Princesa Leonor - Accept and Smile to make the dreams of so many children, young people and families come true that the oncological disease strikes every day. We chose the Novex Broto de Bambu line. to the solidarity kit for the strength, energy and courage that Bamboo represents, feelings that are present in the hearts of all people who fight so that no disease lets a child's dreams die." highlights Vivian Santalucia, manager of Embelleze Portugal.

Why choose Bamboo?

Bamboo is a plant associated with wisdom and strength by various civilizations throughout history. Its symbology is extremely rich and powerful, bringing us several teachings for life: - As fragile as its appearance may seem, its interior is strong and withstands the most extreme external conditions; - Its roots are deep and create a solid base that supports the entire structure of the plant; - Resistance is one of its greatest attributes, not allowing itself to be easily overwhelmed by the weather and external aggressions; - It is a plant that grows and lives in community to multiply its strength and ability to survive; - Unlike other species, Bamboo never stops growing, teaching us that the sky is the limit for our purposes.

Where to buy the Princess Leonor solidarity kit?

- At the nearest point of sale HERE. - Directly online, through the Embelleze Portugal website HERE. - At the Embelleze stand (Corridor E, Nº50) during In Beauty, which takes place at MEO Arena in Lisbon between the 21st and 23rd of October.