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With many innovations in the domestic and professional sectors and a renovated stand with twice the area compared to last year, Embelleze once again surprised the international hair care market in the 50th edition of Cosmoprof Worldwide Bologna
, which took place between the 17th and 20th of March.
In addition to receiving around 50 distributors and regular international customers from countries as diverse as Saudi Arabia, the United Arab Emirates, Sri Lanka, Spain, Poland, the Netherlands, the Czech Republic, Morocco, France, Belgium or Germany, Embelleze also managed to sign contract with a major distributor in China, thus expanding its international presence in the East.
Embelleze also surprised its visitors with the demonstration of the latest live hair care techniques and personalized product advice to all visitors, having also taken the opportunity to expand its portfolio of contacts at Cosmoprof, which this year brought together more than 2600 exhibitors from 69 different countries!
The stand was divided into two large areas for the dissemination of the two great brands of the moment, Novex (the hair care line for domestic use) and Nutrisalon (the professional line by Embelleze, aimed at beauty salons). and hairdressers) and there was also time for a glamorous cocktail, held on the 18th at the Aemilia Hotel, where customers and international distributors were able to socialize and learn more about Embelleze's internationalization and expansion strategy.
Present in 40 countries and recently considered the 83rd best cosmetics company in the world by the prestigious WWD Beauty Inc., Embelleze promises to continue to win the hearts of women around the world at Cosmoprof 2018! Until then, here's the record of some of the best moments of this year's edition HERE.