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Committed to participating in new fairs and opening new markets, Embelleze was present for the first time at Beauty Eurasia Istanbul - International Cosmetics, Beauty, Hair Exhibition, held on the 12th, 13th and 14th of April , at Istanbul Expo Center, Turkey.
This was the 14th edition of Beauty Eurasia Istanbul, an event that covers the areas of perfumery, cosmetics, pharmacy, nails and hair care, among others.
The experience was very positive and once again enabled Embelleze to gain international prominence in the hair market, with the following achievements being highlighted:
- Rmaking more than 50 new contacts with distributors, chain stores and potential customers from countries as varied as Turkey, Libya, Azerbaijan, Iran, Iraq, United Arab Emirates, Jordan, Saudi Arabia, Yemen, Ukraine, Russia, among others. - Opportunity to maximize and personalize contacts in the Buyer Lounge at the fair, thanks to conversations lasting about 20 minutes in which it was possible to highlight all the benefits of Embelleze products both in the domestic segment (Novex and MagicLiss) as a professional (Nutrisalon).
- Offer of around 1000 Novex samples of different lines to visitors even dozens of Distributor Kits to make the Embelleze offer known and new contacts.
- Exchange of impressions with visitors and end consumers about Embelleze products, with emphasis on the Novex Brazilian Keratin line, the most outstanding for its Brazilian genuineness and exotic character.
This presence at Beauty Eurasia Istanbul represented yet another step in Embelleze's internationalization and growth process, which continues to win the preference of women around the world.