The presence of Embelleze Portugal at In Beauty - International Fair of Aesthetics, Cosmetics and Hair, which took place between the 21st and 23rd of October at the Altice Arena in Lisbon, was a real success! In addition to attracting participants with some mystical pink hair alluding to the Novex Santo Black Poderoso launch, the Embelleze stand was also the stage for the solidarity campaign in partnership with APLAS - Associação Princesa Leonor - Accept and Smile, who showed everyone that true beauty resides in the heart. As part of this partnership, Embelleze had the presence of Vanessa Afonso, President of APLAS, at its stand, on the opening day of In Beauty. This very special presence brought together hundreds of people who wanted to meet Nonô's mother in person and help the cause to which she currently dedicates her life, purchasing the solidarity kit composed of Novex Broto de Bambu shampoo and conditioner. For each kit sold during In Beauty, €2 was donated to all children and young people with cancer supported by APLAS, as well as their families. Once again, Embelleze made known to all its visitors, customers, distributors, journalists and bloggers, the news in the hair beauty sector - it presented new product lines Novex and Nutrisalon, provided a free hair analysis service and personalized product advice; charm actions for journalists and bloggers; and an offer of gifts to consumers who made purchases at the stand! Embelleze promises to make known the secrets of Brazilian beauty that continue to conquer the hearts of women around the world at In Beauty 2018. Until then, here's a record of some of the best moments of this year's edition: To see more photos of Embelleze Portugal's presence at In Beauty 2017, click HERE.