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Embelleze participated this year, for the first time, in Iran Beauty & Clean, which took place between the 26th and 29th of April, at the Tehran International Fairground, in Tehran, Iran.
Dedicated to professionals and the general public, this fair is now in its 25th edition and focuses on the areas of SPA, hairdressing, hygiene, perfumery, among others.
For Embelleze, this presence meant the possibility of offering our novelties in terms of hair products for the domestic (Novex and MagicLiss) and professional (Nutrisalon) sector, in an Iranian market that was lacking in imported products. and extremely interested in the genuineness of Brazilian products - namely in the Novex Brazilian Keratin line.
We also had offer of samples and distributor kitsin our stand, where we received about 25 contacts from potential customers and distributors, mostly from Iran, but also from
Azerbaijan and the United Arab Emirates.
Iran Beauty & Clean represented yet another opportunity for international expansion and increased recognition of Embelleze on a global scale!