Beautyworld Middle East Dubai with a very positive balance! Beautyworld Middle East Dubai with a very positive balance! - Embelleze Europa
New launches in terms of Nutrisalon professional products, the acquisition of new distributors in the Middle East and expansion of exports made Embelleze's presence at the renowned international fair a huge success. For the third consecutive year, Embelleze was present at Beautyworld Middle East - the largest fair in the Middle East dedicated to the world of cosmetics, perfumery, well-being and hair care. The 22nd edition of Beautyworld Middle East took place this year between the 14th and 16th of May, in Dubai, and had an impressive 1500 exhibitors from 60 countries.
Pursuing its strategic and global vision, Embelleze received numerous visits to its stand - not only from its already regular customers, such as Life Pharmacy (United Arab Emirates), SkyGate (Egypt), Alassali (Saudi Arabia) and Lusoalimentos (Portugal); as well as new and potential distributors from Iran, Sudan, Iraq, Bulgaria, Oman and other countries of the former Soviet Union. The highlight goes to the new contract reached with MADI International, a distributor in Dubai dedicated to the professional sector and which guaranteed exclusivity in the commercialization of Nutrisalon products in 10 countries, including Saudi Arabia, Kuwait, Egypt, Jordan, Qatar, Iraq, Bahrain and United Arab Emirates. The Nutrisalon Progressive Smoothing Brazilian Keratin line was presented at Beautyworld Middle East 2016, this year it was the turn of the Nutrisalon Smoothing Progressive Argan Oil launches and the revolutionary Nutrisalonplex protection system - two great novelties that helped to consolidate Embelleze's prestige with the Middle East market. In the domestic sector Novex, demand for products and the presence of the brand continue to be consolidated, thanks to the quality of its genuinely Brazilian ingredients and the differentiation of its personalized labels, which today also appear in 3 languages ​​exclusively designed for Middle Eastern audiences: Arabic, French and English. In summary: Embelleze managed, once again, to spread the charms of Brazil to the more than 37,000 visitors who visited Beautyworld Middle East Dubai this year, strengthened its international presence and thus increased its export prospects for the future.
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